The Problem with Constant Content

I've frequently heard from creative folks that a key to success is regularly producing content while  working on bigger projects--keep that blog updated! Tweet links to helpful articles! Instagram books that are kind of like the ones you're writing! If you're a creative trying to cultivate an audience, you MUST:


1) Say something NEW! (And in a reasonably short word-count. Everyone has ADD!)

2) Make content NOW!

3) NOW! repeats every 5-7 days, at the very least.


If all that just gave you anxiety, I think this post is for you. I'm not going to tell you that the need to produce "extra" content is a myth. I AM here to tell you that it's maddening and ridiculous.


I haven't updated this blog since May. It's October. I intended to update it weekly, but the summer and fall  have been pretty busy. I've been finalizing my second book, working with Voters Not Politicians to stop Gerrymandering in Michigan, spending time with my niece and nephews, and teaching three classes. My back pain is atrocious from lack of proper exercise, and my diet's pretty much gone to hell. Does this sound anything like your life? Probably. Weekly blogging and reaching out requires brain space that not many of us have. And when we do go through spurts of consistent blogging or writing-related tweeting or whatever, do we actually see amazing results? Which leads me to...


...some questions. Out of the other creative folks you follow, how many of their blogs posts do you actually click on? Now out of those, how many do you actually read all the way through? Now out of those, how many do you comment on? Now out of those, how often do you respond on the actual BLOG, not in a Twitter or Facebook comment? (That's one of my biggest pet peeves, y'all!)


It makes me think of that old saying, "the only way to have a friend is to be one." This is true. We can't join or create creative communities if we only toot our own horns. But it's hard to dedicate time to *your* content when I feel constant pressure to create *my* content, and when we *all* feel that way, we just end up vomiting out content for literally no one.


Do you remember learning about your favorite writers in college? About how they spent their days in a big house in Maine or wherever and wrote at this one desk by this one window and hardly ever spoke to anyone? Remember how you thought this would be your cozy writer life? You probably didn't think about how today, most people can read, and education is prevalent, and the human population is increasing, and literally amazing writers are emerging every other hour. You're not the talented farmer on the hill living in a mostly illiterate country; you're just one in a billion.


It's getting harder and harder to stand out, especially if you expect help through social media. All platforms have their frustrations, but ever since the Facebook demons bought out Twitter, I'm so exhausted from seeing things other people "hearted" that I just close the app, missing out on people who I actually follow and like. Yet, when I don't scream out my writing-related content into such voids, I feel like I'm doing it all wrong.


Look, I admit, I need to be better at keeping my writer's blog updated so that potential readers don't think it's inactive or that maybe I've been hit by a bus, but I want to write when I actually have something to say-- and only when I have something to say. I write slow and I write long (that's what she said), and those facts have the odds stacked against me in today's world, but if I try too hard to change myself into a quick & dirty writer, what I produce will not be authentic, and it probably won't be any good. It will just be adding to the noise.


Fellow writers and creatives, what are your thoughts on the pressure to create constant content in this social media mess? Does it also piss you off, or do you think it's helpful? Where are you at with this whole self-promotion, community-building thing, and how do you navigate it?

Write a comment

Comments: 5
  • #1

    Scott (Tuesday, 17 April 2018 12:47)

    I was reading your posts and perhaps I am due for another session with my therapist, but it occurred to me that it might be just a little sad and lonely (the irony factor is also high) to have written a post on social media and reaching out across the void to other like-minded souls and then see the notation: "Comments 0."
    My first thought was "No! This one voice in all the wilderness, shall not cry out in vain!" My second thought was that it might be a good time to switch to decaf. Even so, finding a workable blend of fellowship and personal space is an act of delicate balance. Posting about it for all the world to see and consider, an act of courage.
    It should not go unanswered.
    Be Well, Brigette.

  • #2

    Brigette (Tuesday, 17 April 2018 19:13)

    Haha, thanks, Scott! I appreciate it! Most of these entries have no comments, which I guess is what happens when you post links to Facebook and people comment there, if at all? Talking to no one in the void is my life! :D

  • #3

    Scott (Saturday, 28 April 2018 20:30)

    Outed as a Luddite who doesn't Facebook. In the comments section of a blog. Smothered by irony.
    Kill me now.

  • #4

    Scott (Monday, 07 May 2018 16:07)

    On the off-chance that the Contact button is not functioning, just wanted to touch base now that the term is ending at LCC. If the Contact button is working just fine thank-you-very-much, I suppose it might be good to know that as well. Thanks! Hope you had a great term and get some time off while we still have a bit of spring.

  • #5

    Brigette (Monday, 14 May 2018 14:51)

    Thanks! You too!